Wednesday, August 24, 2005

Here Comes the Brine!


So, I think I'll continue to report on these wonderful Chinese additions to American films...or dare I say Bootleg DVDs--the design on the cases are a strange "pirate art" unto themselves. The DVD cases are all made in the same style, from hard glossy cardboard. Cheaply made, but professionally graphically designed. They're so uniform, you can tell they almost all come from one maker. What makes them art, though, are the mistakes: made by a genius dyslexican who flunked the TOEFL. English literacy in China is very low. A Chinese person picking up a movie to buy would not read the title, the quotes, the description, or the credits if they were in English. But any American movie case has to have English, right?

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