Check out this Chinese KFC ad which states "KFC. Changing for China. Creating the New Fast Food."
The KFC China website says that the company is "calling for a new fast food movement, starting with each of us, and encouraging others in the fast food industry to join the movement, and together we will create a new fast food that meets the needs of the people of the future and accords with Chinese national conditions." According to KFC, compared with Traditional Foreign Fast Food, New Fast Food has more variety, a better blend of Western and Chinese flavors, more methods of preparation, more vegetables, more frequent introduction of new products, a more balanced approach to health, and more complete integration with Chinese safety standards.
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