Wednesday, July 12, 2006

Sundial Billboard

Ad agency Leo Burnett dreamed up this idea for a McDonald's billboard that takes us fast food junkies back to the ancient days of sundials, casting a shadow on a cup of McCoffee at 6 a.m., and moving along to other various delectable breakfast items until 11, when those scrumptious McDonald's fries are given the nod by the shadowy arches. The billboard went up last friday in Chicago and will stay there for a month, after that the earth will have moved too much to keep the sundial working.

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